Union Station Brewery Rebrand

The oldest brew pub in RI needed a rebrand.

After years of being owned by a big industrial food company, Union Station Brewery was bought by a small group of industry folks. USB needed an identity system to showcase this new direction.

The old logo

Exploration phase

The new logo

The beer cans pickup the flag motif

Cranston Thug Life NE IPA. The image is of the owner’s MLB playing relative.

Cumberland Crime Wave NE IPA. Same colors as CTL, because they’re the same type of beer

The King is Dead. DIPA. Double IPAs change out the blue for an electric Green. A Wilhelm Scream song title.

Can’t resist a Dead Kennedys joke. Also, Pils will attack in Red and Black.

Collabs have their own logic. Hey look it’s a collab with Brian Ralph and Shaidzon Beer Co

And a collab with The Front Bottoms and Buttonwoods Brewery