ZORD ASCENSION PROJECT /ZAP/
Role: Art Direction, Concept, Design, Typography
Partners: Sam Einhorn: Writer, Jordan Liv Product Design, Jon Firestone Marketing
Illustrators: Tracie Ching, Subjekt Zero, Oliver Barrett, Anthony Petrie, Derek Ring
Typeface: Hydro74
Our design influences came from all over the place, not just the toy aisle. We needed to create an ultra premium unboxing experience to complement our BEST EVER MEAGZORD FIGURES.
Sam Einhorn and I crafted a storyline that influenced everything else.
Art: Front: Tracie Ching | Side: Oliver Barrett
Art: Tracie Ching
Each box is the physical manifestation of the HARD LIGHT ARCHIVE (HLA).
When you slide the box out of the sleeve, it’s mimicing the HLA coming open.
As you go deeper, you’re presented with multiple layers of story beats.
Under the hood you have a representation of the Megazord’s first battle! And a show accurate representation of the Megazord Cockpit.
Art: Subjekt Zero
Art: Derek Ring
In which we circumvent the pitfalls of Product Numbering Systems
We needed to create an intuitive organizational system that inspired collectability, while avoiding the production issues associated with traditional sequential systems.
Our numbering system is based around the first canonical appearance of each individual Megazord (MZ) or Zord (Z). The Dinomegazord Appeared in Season One Episode One of MMPR, making it’s designation MZ0101. Redeco-s append a number, as you can see with the Black and Gold version above.
Zords use the same numbering but with a Z for Zord
Movie and Comic naming conventions are thought out as well. Though subject to change.
/ZAP/ Typography
ZAP PACK EXPLORATION
