2020. NYTF, and the world catches fire.

In 2020, we only executed one event, NYTF. It’s a shame, because I feel like we were just hitting our stride, we had created a language and rythym that allowed us to elevate each brand we worked on. We started pulling in real cool new technology, like 3D projection mapping with Lightform in the Transformers space.

Then the world caught fire.

We were in NYC 2 weeks before lockdown began. I still have no idea how we avoided COVID. After NYTF I transitioned from events for all Action brands to holistic brand design for Power Rangers, Ghostbusters, and GI JOE. Since 2020 I have since worked on all aspects of Brand Creative for these brands, including digital events.

NYTF

Brands: Beyblade, Star Wars, Transformers, Marvel, GI JOE Hasbro Pulse.